I believe in the collective power of women and entrepreneurism in both the for-profit and non-profit sectors. I’ve dedicated my career to supporting women in business and their overall positive impact on society. As an entrepreneur, I commit my efforts to businesses I like and believe in.
One of my current ventures is WineSimple, an e-commerce business and mobile app that uses sophisticated algorithms to predict wines a consumer will like based on their food and beverage preferences, and ships the wine for home delivery.
WineSimple developed an algorithm for wine that matches wine to your personal taste and we send it right to your door. WineSimple spent two years perfecting the algorithm and flavor profiling hundreds of bottles of wine. Most wine clubs send you what they want to send you. We allow you to choose red, white or mixed cases and we provide name brand wines that are specifically chosen for your taste.
Women today are busy….very busy. Whether you are a mom running a household (which is a huge job), running a business or in the corporate world, women are all about quality and efficiency. WineSimple aims to improve your life. Choosing a wine shouldn’t be one of the thousands of decisions women make each day. WineSimple gives me one less thing to think about and it is so fun to come home to a new box full of wine.
Pregnancy and having children changed my view. When I was pregnant, Sheryl Sandberg’s Lean In was just becoming popular. Her book helped me reflect and sharpen my view of how I was going to change after the birth of my twins. I was surprised so much of the book discussed continuing to work through pregnancy and raising children. Since I was pregnant and not as active as I usually am, I had a lot of time to think. I knew I didn’t want to give up work and being involved in business and causes that I believe in, so I decided not to give in to the tiredness of pregnancy or the fear of finding balance once the twins were born.
Instead, I helped to launch the WineSimple app and kept growing my other businesses. I even hid the fact I was pregnant to business partners until it became obvious, because of the bias that comes with being pregnant.
Regardless, I stayed involved, powered through on the days that I really didn’t feel well, and committed to projects that were and are truly important to me. I also realized that with 16-month-old twins I have very little time, so I am only going to work on projects and give my time to businesses, organizations and people that I truly care about and believe in.
It is a powerful exercise to evaluate where you spend your time and cut clutter out of your life that you might be doing for other people and not necessarily for yourself. It’s good to clean house.